There is a difference between telling people about features of a product or service and letting them experience the benefits for themselves. Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions.
Strengthening brands and creating positive buzz online is what Social media marketing is all about. Which is why, it’s also called conversational marketing. Social media marketing connects information in a collaborative manner and is a strategic and methodical process to establish your influence and brand reputation within communities of potential customers.
At Orane, we use experiential marketing and social networking tools to build synergy between your company’s brand identity, web presence and social media efforts and create positive brand perception among your customers. Through our strategic insight into your brand and your customer we ensure increased customer loyalty, competitive positioning, and better brand reach.
The tools we adopt for this are